Logo

The wordmark and the stripe mark, and how never to use them.

Colour variants

The STRIDE wordmark is drawn, not typed. Its shape, spacing and colours are fixed.

Never recreate it in a font, add a stroke or shadow, or combine it with another mark. It is the only logo for STRIDE products, events and communication.

Blue variant

Use it whenever you can.

StrideBlue · HEX #0A6CE0 · RGB 10 108 224

— The blue variant of the STRIDE wordmark

Navy variant

For single-colour print, embossing and stamps.

Navy · HEX #06214A · RGB 6 33 74

— The navy variant of the STRIDE wordmark

White variant

On navy and on photography with a calm area.

White · HEX #FFFFFF

— The white variant of the STRIDE wordmark

Stripe mark

Three forward-leaning bars, like a runner’s shadow at speed. Use it where the wordmark would be too small to read.

App icons, favicons, social avatars, a sleeve or a zip pull.
Never in the same frame as the wordmark: one names, the other signals.

App icon, white on StrideBlue

Profile picture, StrideBlue on white

Favicon, 16 px, white on navy

Exclusion zone

Keep a clear space of half the wordmark’s height on every side.

— The exclusion zone, drawn at 0.5 × the wordmark height (x)

Minimum size

Below these sizes the counters close; switch to the stripe mark instead.

Screen: 96 px wide
Print: 20 mm wide
Embroidery: 35 mm wide, flat thread only

The wordmark is always horizontal.
It never sits on a busy part of a photograph — move it, don’t box it.

On photography

Put the mark where the picture is calm: sky, snow, tarmac. If the photograph is busy, move the mark — don’t box it.

Dowhite wordmark in open sky, well clear of the athlete.

Dobottom-left, on even tarmac.

Don’tacross the spray and the athlete — the mark fights the subject.

Don’tStrideBlue on a dark, textured area disappears.

Misuse

Never redraw, reshape or restyle the logo. Always start from the original files; if you need a version we don’t provide, ask for one.

Don’tstretched or squashed.

Don’ttilted off the baseline.

Don’toutlined, shadowed or given effects.

Don’trecoloured outside the palette.

Don’tboxed in to rescue a busy photograph.

Don’tretyped in a font — the wordmark is drawn.