Motion
A slow start, then all at once.
A slow start, then all at once
STRIDE moves the way an athlete does: it holds, then commits.
- One thing moves at a time. The next starts when the last one lands.
- Nothing bounces, spins or wobbles. Controlled speed, not playfulness.
- Films open on the key line and close on the wordmark, nothing else.
- Honour reduced motion: show the end frame, never loop.
The open
The key line draws, the headline rises off it, the wordmark lands. Under a second, every time.
Timing
- Key line
- 240 ms, drawing from the left
- Headline
- 320 ms, rising 12 px, starting as the line lands
- Wordmark
- 200 ms fade, last
- Curve
- cubic-bezier(0.2, 0.1, 0, 1) — fast out, soft landing
- Hold
- At least 2 s on the end frame before any cut