Social and ads

Formats, crops, captions and display banners.

Formats

Three ratios cover every feed and story. Shoot wide, crop to each, and keep the athlete inside the safe zone.

— Square, portrait and story — one photograph, three crops

Crop to the effort, not the face.

Dotight on the action, horizon kept level.

Don’tcropping through the athlete at the joints.

Don’ttilting the frame to fake speed.

Three sizes cover most placements. Each is the poster grid, compressed: key line, one headline, one button, the wordmark in the calm corner.

— Leaderboard, medium rectangle and half page — shown at scale

Leaderboard: 728 × 90 px, image left, button right; 320 × 50 px on phones, without the button
Medium rectangle: 300 × 250 px, image above, copy below
Half page: 300 × 600 px, full photograph, copy top-left
Everything: One headline under six words, one button, 150 KB at most

Write the caption like the headline’s second half: one fact, one feeling, no hashtags in the first line.

“Ran it in the rain for a week. Still no blisters.” instead of “GAME-CHANGING comfort for every runner!!”
“Four new colours, same fit.” instead of “We’re SO excited to announce our amazing new drop!”
“Link in bio.” once, at the end — never in the first line.

Tag athletes only with their permission, and never tag a race or event we are not an official partner of.