Photography

Shot in the middle of effort, never staged around it.

In the middle of effort

STRIDE photography is shot during the work, never staged around it.

Real terrain, real weather. If the water was cold, the photo can say so.
The athlete, not the product: gear is in the frame because someone is wearing it.
Leave a calm area — sky, water, tarmac — where the headline and the wordmark can sit.
No recognisable professional athletes, teams, events or sponsor marks unless we hold the rights.

Swim, ride, run: the three disciplines lead, with training and the outdoors in support.

Every treatment below uses the same photograph, so only the rule changes.

Donatural colour, the athlete clear of the edges.

Don’tpushed saturation and filters.

Don’tcopy set across the athletes.

Don’tblack and white, which drains the race of its weather.