STRIDE brand centre

Downloads

Every logo, font, icon, template and token in one place.

Logos

Always start from these files. Never redraw, recolour or retype the logo.

  • Wordmark, StrideBlue

    The default, on white and light photography

  • Wordmark, navy

    Single-colour print, embossing and stamps

  • Wordmark, white

    On navy, StrideBlue and calm photography

  • Stripe mark

    App icons, favicons and avatars

Fonts and icons

One typeface and one icon set, both free to use.

  • Inter Tight

    SIL Open Font License, on Google Fonts

    Google Fonts

    Open

  • STRIDE icons

    Every icon as one SVG sprite, outline, 24 px grid

  • Icon licence

    The MIT licence the icon set is used under

Templates

The layouts every marketing format is built from.

  • Poster grid

    8% margin, key line and headline zone

  • Story safe zones

    A 9:16 overlay of the areas the platform covers

  • Key line

    The bar every headline hangs from

  • The big S

    The race-day letterform, ready to scale

Words and tokens

For briefs, copywriters and developers.

  • Brand platform

    The four answers, the manifesto and the five words

  • Voice cheat sheet

    The four principles and their rewrites

  • House style

    Rewrites, words we don’t use and every style rule

  • Design tokens

    Colours, type and layout as JSON