STRIDE brand centre

Colours

Navy leads, StrideBlue acts, sky accents.

Primary colours

Navy leads, StrideBlue acts, white makes room.

  • NavyHEX #06214A
    RGB 6 33 74    Grounds, headers and text. The colour most people see first.
  • StrideBlueHEX #0A6CE0
    RGB 10 108 224    The one action on a surface, and the logo on light grounds.
  • WhiteHEX #FFFFFF
    RGB 255 255 255    The ground for reading, and every mark on navy.

Supporting colours

For layout and hierarchy only — never for the logo, never as the main ground of a campaign.

  • Midnight#031633
  • Sky#8CC4EE
  • Mist#B9C9DE
  • Pale#EEF3FA
  • Line#D7E3F0

Pairings

Every text pairing we allow, measured from the values on this page.

  • White on navy15.86 :1 · AA text
  • Sky on navy8.49 :1 · AA text
  • Mist on navy9.42 :1 · AA text
  • Navy on pale14.22 :1 · AA text
  • White on StrideBlue4.96 :1 · AA text
  • Subtle ink on white6.40 :1 · AA text
  • StrideBlue text on pale measures 4.45:1 — use navy for text there, blue only for fills and buttons.