STRIDE brand centre

Race day

Stands, arches and the big S at every start line.

Stands

A STRIDE stand should read from the far side of a transition zone: one photograph, one letter, one wordmark.

  • The big S sets a confident, forward presence.
  • Deep navy grounds; the photograph brings the weather.
  • Open and uncluttered — the product sits on the floor, not on the walls.
  • Everything at eye level is a benefit, never a slogan.
— A stand at the start line: photograph right, big S left, wordmark top-right

The big S

The S from the wordmark, enlarged until it leaves the frame. It only ever appears at race-day scale.

Use it on stands, arches and finish-chute banners. It may be cropped by any edge, but at least half the letter stays visible, and it never sits on the same panel as a second graphic.

Solid: white on navy, cropped by the floor
Overlap: the S over the photograph, at 82% white

Arches and chutes

The finish arch carries the wordmark once, centred, and nothing else.

  • Arches are navy with white type; the wordmark sits in the top bar.
  • Chute banners repeat the big S every 6 m, cropped by the ground.
  • Sponsor marks live on a separate partner board, never on the arch.